Adopting a CRM? How to Get Buy-In From Your Sales Department

This article was originally published on Business News Daily. 

Launching a new CRM?

“Fahad Shoukat, the VP of business development at Skiplist and an expert in CRM implementation (having been involved in dozens of implementations throughout his career), told us that communicating value early and often is key. "There is no perfect CRM out there … The best strategy I have found is to start the discussion early and highlight the shortcomings of the current system." Indeed, several of the experts we spoke to mentioned that outlining current inefficiencies, and the way they could be eliminated by a CRM, helps get sales department buy-in.”