This article was originally published on Databox.com
Sales prospecting practitioners shared 14 tips for getting more responses to your sales prospecting emails.
2. Dig Deep to Learn About Each Prospect
It’s important to give this information more than a cursory glance. Fahad Shoukat, VP of business development and partnerships at Skiplist, told us about an important connection that he made:
“I wanted to connect with a high-level contact at a major financial firm. I could include some relevant industry trends, but they already know that stuff. After some more research, I found out that this person hosts a podcast on innovation. Essentially, the emails [I sent] were all about his podcast.”
Did it work? Yes. The prospect responded the next day.